About the Founder

Meet AIAA Creator/Producer Larry York

Meet AIAA Creator/Producer Larry York

Larry York is a thoughtful, giving, creative individual with vision. Born in Hitchcock, Texas and educated in the Galveston Independent School District, Larry graduated from Ball High School in Galveston, Texas.  He continued his studies on a four-year tennis scholarship and Moody Academic Scholar Grant at Sam Houston State University in Huntsville, Texas.

His move to Los Angeles would allow him to meet his objective to create programs that educate, impact and assist those in need, via sports and entertainment event planning, public relations and broadcast ventures.
In 1977 as a promoter/special events coordinator for Women in Tennis/Women in Sports, Inc., in Beverly Hills, owned and operated by women’s tennis pioneer, Rosie Casals, Larry worked closely as her assistant.

He, along with Rosie, and Shari Barman, were responsible for introducing professional women’s and men’s tennis tournaments to San Antonio, Texas in 1978.

Mr. York was a participant in Billie Jean King’s ABC-TV special “Salute to Women’s Sports” in Las Vegas, as well as created a concept exclusively for the advertising, broadcasting and entertainment industries for Ms. King’s recreational Domino’s Pizza Team Tennis  … another first, but not the last “first!”

By 1984, he created the United States Men’s Pageant, a national scholarship event for college men showcasing the complete man … physically, mentally and academically … “the first event of its kind” that created many copycats to this day, including Cosmopolitan magazine’s Cosmo Man, Sexiest Man, Mr. Hard Hat, Mr. Blue Collar, U.S. Man of the Year, The Bachelor/Bachelorette, etc.  The production debuted on the Phil Donahue Show. York was offered a segment producer job by Donahue producer, Jose Pretlow, but politely declined.  Pretlow  went on to produce Geraldo, Sally Jesse Raphael, Leeza Gibbons.

As executive producer of his own production company, Larry’s innovative direction flourished while still working full time in tennis and at various advertising agencies such as DJMC, Wells/ Rich/Greene, Bozell/Jacobs/Kenyon/Eckhardt, Havas/Dentsu/Marstellar, Evans Advertising, and Adweek Magazine.  He produced and supervised sales promotion projects for Bud Light, Reebok, Hind-Wells performance wear, Hawaiian Tropic, Barbados Board of Tourism, Columbia Pictures, Nautilus Aerobics Plus (Bally’s) fitness centers, and Domino’s Pizza, to name a few.  He also spent countless hours assisting charitable causes including the first “televised” Lou Rawl’s United Negro College Fund Telethon, Bill Cosby’s fundraisers for the Salvation Army, Lucille Ball’s benefit for Children’s Hospital, Cystic Fibrosis, T.J. Martell Foundation for pediatric Aids, Cancer and Leukemia research, Juvenile Diabetes Foundation, Special Olympics, Easter Seals, benefits involving the homeless, abused and battered mothers/children, first responders killed or critically injured in the line-of-duty, American Heart Association, Multiple Sclerosis, childhood education, and many more.

2012 and 2013 were the years Mr. York wrapped up the first ever “live” broadcasts of the 43rd and 44th Rotary Lombardi Awards, honoring the top college lineman in the country, shown on CBS Sports Network.  The event was hosted and executive-produced by acclaimed sportscaster and NFL Super Bowl winner, Spencer Tillman.  Larry served as coordinating producer, associate director, and assistant stage manager of the awards program.  Prior to the Lombardi Awards, Larry was also an event manager for the NFL’s Super Bowl XXXVIII Fan Experience in Houston, Texas.

Last, but not least, in January of 2007, Larry created something else that has never been done … “Athletes in Acting Awards,” an awards program honoring professional athletes for their performances on television, radio, stage, in movies, and  print ads; pro sports version of the Emmy’s, Oscar’s, Tony’s, ESPY’s & Clio awards wrapped into one.  AIAA’s mission is to commit to helping enrich entertainment relating to sports; promote excellence in performance and production projects of professional athletes, sports journalists, and sports franchise owners; expand their fan base and endorsement opportunities in the international advertising, media and performing arts industries, and assist communities in need of support.

Michael Jackson & Jane Fonda
Photo taken at Fonda's charity event for Solar Energy at Hollywood Palladium. Michael was 21 and very introverted until Marvin Gaye appeared on stage. We stood side-by-side watching Gaye perform. Michael came to life! After the performance, he went back into his shell. Jane was a very gracious host!
Lucille Ball Tribute
At Lucille Ball Museum, Universal Studios, Hollywood CA
Lucille Ball
At Lucille Ball Museum/Universal Studios, Hollywood CA
The Queen of Comedy, Lucille Ball
I became so attached to her, but had to excuse myself to go to the bathroom. On the return she asked "Where's Larry? I want some french fries!"
Lucille Ball
Receiving award from Lucy at her 3rd Annual Charity Backgammon Tourney, Beverly Hills, CA. Someone yelled "Hey Lucy, you guys are wearing the same colors (red/black)." Lucy quipped "Yeah I know. He slept over last night!"
I Love Lucy Kiss
After photo taken, Lucy deadpanned to the photographer "Now send that one (photo) to the South." She was so hip, cool, and dry-witted.
Lucille Ball
Lucille Ball & I at her 2nd Annual Charity Backgammon Tourney, Beverly Hills, CA
Lucille Ball Backgammon Tourney
Lucy with good friend, actress Mary Wickes (Sister Act) at Lucy's 2nd Annual Backgammon Tourney, Beverly Hills, CA
Lucille Ball & Actress Connie Stevens
Playing backgammon (for the 1st time) with actress Connie Stevens. I was atrocious!
Lucille Ball Memorial
Lucille Ball Memorial down Hollywood Blvd; tribute was several blocks long.
Lucille Ball Memorial Card
I received this memorial from the Ball-Arnaz-Morton family after Lucy's passing. I memento I will forever treasure!
Lucie Arnaz
Lucie Arnaz & I at the Jack Benny Pro-Celeb-Charity Tennis Tourney, Lake Walden, TX
Legendary actors Jim Nabors, Debbie Reynolds
At Lockhart, TX ranch for mutual friend's birthday party.
Legendary Actress Debbie Reynolds
Photo w/Ms. Reynolds at a Thalian's Ball charity meeting, Beverly Hills, CA
Legendary Actress Ruta Lee
Ruta Lee & I go way back (see photo below); at birthday party at Lockhart, TX ranch
Legendary Actor Peter Fonda
Peter "Easy Rider" Fonda & I at John Paul DeJoria's (Patron/Paul Mitchell owner) motorcycle ride fundraiser, Austin TX
Actor Kristoff St John/Young & the Restless
My friend William Asher, I Love Lucy director, asked me to play Kristoff's father in TV tennis episode of Bad New Bears when he was 13/14 yrs of age.
Actor Lyle Waggoner
Lyle Waggoner & I at celeb tennis tourney. Lyle starred on Carol Burnett Show & Wonder Woman TV series.
Actor Mechad Brooks
Mechad & I at premiere watch party of his ABC-TV show "My Generation" on ABC.
Actress Shari Belafonte (daughter of Harry Belafonte)
Shari Belafonte & I at Steve Garvey's celeb/charity tennis tourney, Beverly Hills, CA
Actor Rob Lowe
Rob Lowe & I at MTV Rock n Jock charity softball tourney. USC/Los Angeles CA
Derek Hough, ABC-TV Dancing with the Stars
5 time Mirror Ball Trophy winner Derek & I at Pre-ESPY Awards Party/Playboy Mansion, Los Angeles, CA
Nene Leakes
Real Housewives of Atlanta, Nene & I at Leigh Steinberg Super Bowl Party, Houston TX
Legendary Diva Patti LaBelle
Patti & I after concert in Austin, TX ... we go way back to the days she became a solo artist in 1977. She is a dynamic, down-to-earth, spirited DIVA! I was blessed that she & Norma (her hairdresser) left me tickets to her concerts. No one works the stage like Miss Patti!
Patti LaBelle
Patti LaBelle book signing; Houston, TX
Singer Mary Griffin
Mary, (singer & Patti LaBelle back-up) and I at Arena Theatre, Houston TX. Notice me channeling Rick James.
Alice Cooper, Rock'n-Roll Legend
Alice Cooper & I at MTV Rock n Jock charity softball event, USC/Los Angeles, CA
Phil Donahue Show
Backstage after taping Phil Donahue Show in Chicago. I created the U.S. Men's Pageant (a scholarship event for college men). Donahue wanted to be (and was) the 1st national program to air the segment. Show was aired twice & was seen by 34+ million viewers, including Guam.
Phil Donahue Show Appearance
Me addressing Donahue question on stage "live." The producers invited me to move to NY & join them as a Segment Producer.
Actress Marisa Wayne
Marisa Wayne, daughter of John Wayne hosted Larry York's U.S. Men's Pageant
Tennis Legend Rosie Casals
Rosie & I after my first broadcast interview with her in Houston while attending Sam Houston State Univ. She ended up hiring me when I relocated to Los Angeles. Trivia: Rosie was credited as a back-up singer on Patti LaBelle's "You Are My Friend" on Patti's first solo album "Patti LaBelle" released in 1977.
Rosie Casals, Tennis Pioneer
Rosie (my former boss lady & friend) & I at Stanford Univ for Cystic Fibrosis charity tennis tourney.
Virginia Slims Tennis Legends
Me with Googalong, Wade, Casals, Turnbull, Navratilova, Garrison, Shriver, King, Morozova at pro women's tennis tennis tournament. Chris Evert was absent due to pregnancy.
Billie Jean King
One of BJK's fave expressions, along with "go for it!"
Andy Roddick, James Blake
Hobnobbing with tennis pros and Davis Cup teammates Andy Roddick & James Blake.
Bill Cosby Celeb/Charity Tennis Tourney
I was Bill's "official tennis chair umpire" for charity benefiting the Salvation Army/Manhattan Beach, CA
Los Angeles First Responder
My Gal Pal Val
C. Wilde, L. Waggoner, J. Kelly, (top l to r)D.Buford (lower far right)
Having fun at Don Buford's (pro baseball player) celeb-charity tennis tourney.
Late great actor/athlete, Jim Kelly
Jim and I (long time friends) at his Movie Retrospective, Austin TX. Jim became a pro tennis player/instructor. He never told me of his cancer illness and died within a year this photo was taken. R.I.P. my friend.
Emmitt Smith, Dallas Cowboys Legend & NFL Hall of Famer
Emmitt & I at his Volunteer Appreciation event, Dallas TX
Tim Brown, Oakland Raiders Legend & NFL Hall of Famer
Tim & I at Star Power Charity Golf Tourney, Dallas TX
Tony Dorsett, Dallas Cowboys Legend & NFL Hall of Famer
Tony & I at Star Power Charity Golf Tourney, Dallas TX
Timmy Newsome
Former Dallas Cowboys' Timmy Newsome & I at my AIAA pro-celeb-charity tennis tourney, Plano TX
San Francisco 49'ers Legend Jerry Rice, NFL Hall of Famer
Jerry & I at STATS FCS/NCAA Awards, Frisco TX. Jerry presented the Jerry Rice Award to FCS Freshman of the Year. Jerry is a friendly, gregarious kinda guy; speaks like he's known you forever.
Spencer Tillman, NFL Super Bowl Winner/Network Sportscaster
Spencer (my friend-brother) takes a break from backyard chores.
Spencer Tillman, National Network Sportscaster
My friend/brother/author & former boss. Spencer is a Follower of Christ whose speeches will leave you "mesmerized." Check out his sports-infused/faith-based books.
Ricky Williams, NFL/Heisman Awardee
Ricky & I at premiere of his documentary "Run, Ricky, Run" Austin TX
Legendary Quarterback Warren Moon, NFL Hall of Famer
Warren & I at Pre-ESPY Awards Party/Playboy Mansion, Los Angeles, CA
Larry Fitzgerald, NFL
Phoenix Cardinals great Larry Fitzgerald & I in Los Angeles for separate causes. Roger Staubach awardee at Pat/Emmitt Smith fundraiser.
Marcus Allen, NFL-Hall-of-Famer
Marcus Allen was my tennis doubles partner at USC's Troy Camp charity event. He was still a student at USC.
Roy Williams, NFL
Roy Williams & I at fellow Univ Texas alum' s M. Huff charity fundraiser.
Derrick Johnson, NFL
Derrick Johnson & I at his charity fundraising event
NFL'r Kordell Stewart & Agent Jim Sims
Photo captured at Leigh Steinberg's 30th Annual Super Bowl Party, Houston TX
Rudy Ruettiger
Me with the "real" Rudy of the classic sports football movie "Rudy" at Rotary Lombardi Awards, Houston TX
Derrick Rose, NBA
Derrick and I in his rookie season at Pre-ESPYS Awards/Playboy Mansion, Los Angeles, CA
Kevin Durant, NBA
Kevin & I at charity event, Austin TX. Kevin was in his freshman year at the University of Texas. Turned pro after first year in college.
Tyson Chandler, NBA
Photo taken at Pre-ESPY's Award Party/Playboy Mansion, Los Angeles, CA
Charlie Villanueva, NBA World Champion
Charlie & I at Pre-ESPY's Award Party/Playboy Mansion, Los Angeles, CA
Russell Westbrook, NBA
Russell's rookie year in L.A. at Pre-ESPY's Award Party/Playboy Mansion
Reggie Theus, NBA
Reggie & I at Steve Garvey's charity-celeb tennis tourney, Beverly Hills, CA
Jeanie Buss, Owner/President, LA Lakers
Jeanie was a USC graduate and a judge in my U.S. Men's Pageant, Long Beach, CA. She now runs the show with the L.A. Lakers. I guess her experience owning the Los Angeles Strings World Team Tennis Team paid off!
Jerry Burrell w/ACRODUNK, the world's premiere dunk team; America's Got Talent semi-finalists & winner of Steve Harvey's Big Time Challenge TV show. Fan favorites at event half times & beyond nationally & internationally.
Steve Garvey, Major League Baseball
Participant in Steve's celeb/charity tennis tourney, Beverly Hills, CA
Bruce Jenner
Bruce (now Caitlin) Jenner stated to me "look how young we looked" while at celeb/charity tennis event,
Bruce "Caitlyn" Jenner 1991
Bruce "Caitlyn" Jenner 1991 At Steve Garvey's celeb tennis tourney, Beverly Hills, CA
Sanya Richards Ross (Gold Medal Olympian) & Aaron Ross, NFL Super Bowl Champ
Sonya/Eric (far right) & I at Derrick Thomas' charity fundraiser. Earl Campbell's brother in the middle.
Leigh Steinberg, Legengary Super Sports Agent
Me with "Show Me the Money" Leigh Steinberg at his sports seminar; SMU, Dallas TX
Circuit-of-the-Americas Expo
Event operator at first annual Formula One Expo, Austin TX
Larry, the Actor
Scene in stage play, Cabaret.
Larry, the Ballet Executive Producer
Presenting the traditional flower ceremony at end of The Greater Houston Civic Ballet's performance of "Sylvia," an event I was executive producer of while still attending Sam Houston State University.
Larry, the Broadcaster
KVUE-TV, Austin TX
Larry, the Musician
Ball High School Marching/Symphonic Band, Galveston, TX
Larry, the Athlete
Just a typical day on the court in the Los Angeles sun.
Personality Tavis Smiley & Legendary Sportscaster Brent Musberger
Hobnobbing with TV broadcasters Smiley & Musberger.
Sports Illustrated Promo Event
Mock S.I. Cover Shoot at Promo Event
Sam Houston State University Bearkats
Quarterback Jeremiah Briscoe, left/center, recipient of the Walter Payton Award; Coach K.C. Keeler right/center, was Coach of the Year at STATS FCS Awards; Chuck Beckner, Bearkat Baseballer, far left.
Alberta Andrews
My beloved mother on her 85th birthday. R.I.P.
Nancy Lieberman
WNBA legend, Nancy Lieberman
Gridiron Greats
NFL greats Joe Montana, Ronnie Lott, Spencer Tillman at the Lombardi Honors, Houston TX
Greg Ellis
NFL notable & Entertainment Exec Producer, Greg Ellis at Juneteenth the Stage Play, Irving TX
Brian Bosworth
NFL standout & Actor, Brian "The Boz" Bosworth at the Lombardi Honors, Houston TX
Al Edwards
Al Edwards, former Texas State Rep / Houston responsible for passing bill recognizing Juneteenth as an official state holiday
AIAA Owens York RACE
Chris Owens, AIAA awardee for the movie "Race" about his great uncle, the legendary Jesse Owens
Jermaine O'neal PESC
NBA Superstar, Jermaine O'Neal
Eugene Lockhart, Ezekiel Elliott Dallas Cowboys
Dallas Cowboys Greats, Eugene Lockhart & Ezekiel Elliott
M Irwin, Pat Smith, E. Elliott
Dallas Cowboys Legend, Michael Irwin, Pat (Mrs. Emmitt Smith), Ezekiel Elliott
Eddie George PESC 1
NFL Legend, Heisman Trophy Winner, Actor/Entrepreneur, Eddie George
Drew Pearson Live 2019
Larry with Dallas Cowboys Great, Drew Pearson at "Drew Pearson Live" TV show 2019
ESports Awards 2019
Larry at ESports Awards 2019
Larry Centers-Flozell Adams-Larry Mallory-Ed Jones-Ramon Flanigan
Larry with NFL Hall of Famers and Super Bowl winners Larry Centers, Flozell Adams, Larry Mallory, Ed "Too Tall" Jones, Ramon Flanigan
DeShaun Watson Halloween 2019
Larry with Houston Texans Quarterback, Deshaun Watson/Halloween Party 2019
Simone Biles
The G.O.A.T. of women's gymnastics at Houston Sports Awards
Yolanda Adams
Multi-Grammy Award winner/gospel great at Houston Sports Awards
Warren Moon
NFL Hall of Famer at Houston Sports Awards
Wade Smith
Former NFL player/children's book author/philanthropist at Houston Sports Awards
Vince Young
University of Texas/Austin legend & former NFL quarterback at Houston Sports Awards
Mayor Sylvester Turner
Popular Houston Mayor Sylvester L. Turner at Houston Sports Awards
Mario Elie
3-time NBA Champion & Houston Rockets legend at Houston Sports Awards
Kelvin Sampson
Legendary/award-winning University of Houston college basketball coach at Houston Sports Awards
Houston Sports Awards 2022
Hannah Storm
Trendsetting ESPN sports anchor/author at Houston Sports Awards
Carl Lewis
9 time Olympic Gold Medalist at Houston Sports Awards
Dan Pastorini
Super Bowl champ & legendary Houston Oilers quarterback at Houston Sports Awards
Byron Allen
Larry with Entertainment mogul Byron Allen at Leigh Steinberg's 35th Annual Super Bowl Party/L.A.
Larry York
Larry at Leigh Steinberg's 35th Annual Super Bowl Party/L.A.
Leigh Steinberg
Larry with Super Agent Leigh Steinberg at Leigh Steinberg's 35th Annual Super Bowl Party/L.A.
Nancy Lieberman
Larry with WNBA legend Nancy Lieberman at Dallas airport heading to NFL Super Bowl festivities in L.A.
Warren Moon
Larry with NFL legend Warren Moon at Leigh Steinberg's 35th Annual Super Bowl Party/L.A.

If you or your organization is interested in having Mr. York conduct insightful “inspirational/motivational” conversations at an upcoming event, be it a sports affiliation, student assembly, seminar, conference,  fundraiser, etc., feel free to contact him via [email protected] or phone 469-616-5913.